Adam McDonagh is Senior Vice President of Sales at SoftCo, with over a decade of specialized expertise in Accounts Payable (AP) and Procure-to-Pay (P2P) automation. Adam is dedicated to helping CFOs and finance leaders achieve strategic objectives such as operational efficiency, cost reduction, enhanced compliance, fraud mitigation, and long-term growth planning. His approach emphasizes transforming manual AP/P2P processes into streamlined, automated systems that empower finance teams to focus on high-value strategic initiatives.
 
Adam has successfully partnered with leading international clients, including Patagonia, Logitech, Snap-On, David Yurman, and Analog Devices. He has guided these organizations through their AP and P2P transformation journeys, delivering measurable outcomes such as improved cash flow management, real-time financial insights, and scalable automation solutions. His deep understanding of industry challenges and global finance operations positions him as a trusted advisor to CFOs seeking to align financial processes with strategic business goals.