Do’s & Don’t’s of Hosting a Great Sponsored Session

Do 

• Follow a Case Study Format
  • Stories are more memorable than statistics
• Plan 35 -40 minutes of content and save the last 10/15 minutes for questions.
  
  • Engage the audience.  Attendees like to hear about the challenges and experiences of their peers.  Find ways to get the audience to speak.
• Please be aware of your session’s start and end time – sessions must end on time. A room monitor will be outside your room & will open the door at the end of your session. Thank you for ending your session on time.
• Attendees love takeaways!
  
  • What are action items or new skills you can encourage attendees to try in their roles/life?

Don’t

• The most memorable talks offer something fresh and highlight unique stories, avoid using your session as a sales pitch.
  • Please refrain from referencing your company name or product names.  Our attendees expect these sessions to be educational, not sales oriented.  Leave the product demonstration for your trade show booth. 
• While we understand that you cannot always provide the name of the organization you are referencing, cloaked or blind references resonate with our audiences (“There was an insurer that had X problem, they did Y, and they achieved Z.”).  
• Critique experiences shared by attendees